Why the Italian Family Chose to be Our Business Partner

Recently, the family of our potential Italian clients visited the Masung Group Intelligent Industrial Park in Changsha for a comprehensive inspection. Centered on the themes of "Quality, Innovation, and Customization," the visit gave the guests an in-depth look at quality control procedures across key production lines—such as sheet metal processing, motherboard SMT assembly, thermal printers, thermal transfer printers, and power system label printers. Throughout the tour, the visitors were particularly impressed by Masung's rigorous implementation of ISO 9001, ISO 14001, and ISO 45001 standards. They spoke highly of Masung’s product quality and customization capabilities, expressing strong confidence in a long-term partnership.

I. Visit and Reception: Building Trust Through Standardized Processes

Upon arrival at the industrial park, the guests were given a warm and professional welcome. Every step—from introductions to guided explanations—followed established protocols, ensuring a safe and well-organized visit. The Changsha foreign trade team, working alongside their Shenzhen colleagues, systematically presented the company’s end-to-end lifecycle management, from needs assessment to final delivery, underscoring that quality lies at the heart of Masung’s operations.

II. Full-Chain Quality Control: A Closed Loop from Design to Delivery

Design and Requirements Phase:

Company representatives April, Lucy, and Romy provided on-site explanations covering product categories, manufacturing processes, design verification, and risk assessment. They emphasized Masung’s customer-focused R&D approach, using real-world cases to illustrate how quality planning is integrated from the earliest design stages.

Process Control and First-Article Inspection:

In workshops dedicated to sheet metal, SMT assembly, thermal printing, thermal transfer printing, and label printing, the guests observed work instructions, process cards, first-article inspection records, and self-check forms for critical procedures. Live demonstrations showed how data and documented evidence are used to verify the compliance and stability of each process.

Digital Data and Traceability:

Through workshop displays and real-time data dashboards, the guests saw how production batches, process parameters, inspection results, and non-conformance handling are tracked. This reinforced Masung’s quality culture—ensuring every product is traceable and every process is data-verifiable.

III. Core Workshops: Witnessing Quality and Craftsmanship Firsthand

Sheet Metal Production Workshop:

The guests observed the full production flow—from material selection, punching, and forming to welding and painting. They saw fixtures, mold management, and batch traceability systems in action, along with real-time monitoring of incoming material quality and pass rates, reflecting Masung’s meticulous attention to detail.

Motherboard SMT Assembly Workshop:

The SMT production line highlighted procedures such as incoming material inspection, component coordinate verification, and BOM consistency checks. A closed-loop system covering supplier evaluation, batch material management, and sampling inspection was also explained. Through visualized data, the guests gained insight into how yield monitoring and process capability analysis help maintain production stability.

Thermal Printer Production Workshop:

Plant Manager Huang Yangjing gave a professional overview of the thermal printer assembly process, including the 48-hour dynamic aging test, quality controls, durability printing trials, and other inspections. Multi-point checks and random sampling before shipment ensure the reliability and longevity of every unit.

Thermal Transfer Printer Production Workshop:

Staff introduced key process parameters such as ribbon and substrate matching, transfer pressure, and temperature distribution. Supported by coating thickness tests, abrasion resistance, and water resistance validations, the workshop demonstrated high-precision process control and full batch traceability—proving Masung’s ability to rapidly implement custom requirements within a strict quality system.

Power System Label Printer Production Workshop:

Focusing on outdoor identification labels used in power, transportation, and related sectors, the workshop displayed material grades, durability testing, and environmental adaptability validations. These demonstrations underscored the high reliability and durability of Masung’s products, impressing the clients with the sophistication of Chinese engineering.

During the product demonstration, the guests also took special interest in Masung’s document management system series. Through hands-on experience, they gained a deeper appreciation for the efficiency and technological refinement of Chinese solutions, and explored how such systems can bring standardization and aesthetic improvement to document management. They also considered potential overseas applications and expressed interest in further collaboration with Masung.

IV. Outcome: On-Site Agreement and Deposit

After touring all printer-related workshops, the clients expressed full confidence in Masung’s meticulous quality control at every stage. They witnessed the complete closed-loop process from design to shipment and observed the effective implementation of ISO 9001, ISO 14001, and ISO 45001 standards, along with the reliability enabled by data-driven traceability and error-proof design. Based on this thorough understanding of Masung’s exacting standards, the two parties finalized a cooperation framework on-site and signed a formal customized development agreement. The client paid a cash deposit in euros immediately, signaling a firm commitment to long-term collaboration. This prompt remittance not only marked the beginning of a new partnership, but also demonstrated global recognition of Masung’s value proposition—quality-centered and customization-driven. Moving forward, Masung will continue to honor its commitments and win customer trust through comprehensive delivery capabilities and continuously improved service.

For more information or any service query, please contact:

Masung Technology-Coco

Market Department Hotline: 18033404070