Masung provides the integration solution of movement and control board for jewelry industry

Custom Jewelry is becoming increasingly popular in the industry. The advent of the internet and a new operating process have led to a surge of creativity and freshness within the designing and production sectors, heralding a sea-change from the traditional offline store model. This venerable field is now seeking to give customers an even better experience by introducing jewelry try-on services. For example, Masung provides an integrated printing solution for jewelry with their LTP01-245-11 movement and MS-GW1245 control board; facilitating printing of critical information like serial numbers, net weight and selling price.

Jewelry service providers are increasingly paying attention to the online and offline experiences of their customers, providing professional jewelry customization services with contemporary style, and using the Internet, virtual reality (VR) and augmented reality (AR) to provide personalized services to customers. The store decoration is simple and atmospheric, and 3D augmented reality and 4K HD are very modern and eye-catching.

In the current economy, the traditional jewelry industry shows signs of slowing growth, with weaker sales and declining profit margins in offline stores. The downturn is not only a reflection of the general macroeconomic environment, but an indication of overcapacity in this sector as well as a lack of innovation for products and services. With changing times comes an industry-wide reshuffling - there's no way around it. We must look to innovate in our core business if we want to succeed - offering customers the highest quality products and services is key. The future will see a thriving market for jewelry with personalized design and customization capabilities, from which a variety of opportunities may arise; such as supply-side reform, O2O applications, mobile internet integration, Industry 4.0 technologies and Internet support for custom jewelry production.

The front counter displays custom-made products, so customers can experience the sample texture and know what the technological level is and know the level of craftsmanship. Standardized, professional and meticulous service processes make customers feel more satisfied and trustworthy. When customers choose and try on their favorite or favorite jewelry products, they can print out the jewelry information they try on in time, and display the jewelry data visually, saving both time and effort for customers and salespeople.

The Masung company specializes in providing scanning and printing solutions as well as whole machine equipment solutions after 15 years of research and development. Our continuous innovation is driven by your demand for printing and scanning equipment. If you have any questions about printing and scanning equipment, contact Masung.